Ian is founder & CEO of Lumency, a leading sponsorship marketing agency with offices in Toronto, New York and Chicago. He shares insights into how XM differs in other parts of the world, Budweiser's hockey strategy in Canada and Toyota's Olympic marketing strategy.
Paul heads up sponsorship & philanthropy at Sun Life. We discuss how Paul helped shape a new sponsorship strategy at Sun Life and how it has evolved to integrate their CSR platform which focuses on Diabetes awareness.
Tanya leads sponsorship strategy for Rogers. She offers insights into Rogers Hometown Hockey property. How Rogers has expanded into music (Live Nation) and mass transit (Pearson Airport). And how the new Rogers brand platform - Make More Possible – gets integrated into their partnerships.
Jim is VP & Head of MediaCom Sport & Entertainment – the sponsorship division of MediaCom. He is one of the most respected sponsorship marketing execs in Canada and helped create the award-winning Kraft Hockeyville initiative. In this episode, he shares insights into that program as well as trends and advice.