ROTH REVENUE PODCAST - INFLUENCERS OF SPONSORSHIP MARKETING

EPISODE 25: CHRIS OVERHOLT - OVERACTIVE MEDIA GRP

Chris is President & CEO of OverActive Media Group - one of the most dynamic global esports organizations in the world.  He shares how he transitioned from insurance sales to sports marketing, what compelled him to leave the COC and join OMG, and the opportunities he sees in esports.

ROTH REVENUE PODCAST - INFLUENCERS OF SPONSORSHIP MARKETING

EPISODE 24: IAN MALCOLM - LUMENCY

Ian is founder & CEO of Lumency, a leading sponsorship marketing agency with offices in Toronto, New York and Chicago. He shares insights into how XM differs in other parts of the world, Budweiser's hockey strategy in Canada and Toyota's Olympic marketing strategy.

ROTH REVENUE PODCAST - INFLUENCERS OF SPONSORSHIP MARKETING

EPISODE 23: PAUL JOLIAT - SUN LIFE

Paul heads up sponsorship & philanthropy at Sun Life.  We discuss how Paul helped shape a new sponsorship strategy at Sun Life and how it has evolved to integrate their CSR platform which focuses on Diabetes awareness.

ROTH REVENUE PODCAST - INFLUENCERS OF SPONSORSHIP MARKETING

EPISODE 22: TANYA WITTY - ROGERS COMMUNICATIONS

Tanya leads sponsorship strategy for Rogers. She offers insights into Rogers Hometown Hockey property. How Rogers has expanded into music (Live Nation) and mass transit (Pearson Airport). And how the new Rogers brand platform - Make More Possible – gets integrated into their partnerships.

ROTH REVENUE PODCAST - INFLUENCERS OF SPONSORSHIP MARKETING

EPISODE 21: JIM KOZAK - MEDIACOM S&E

Jim is VP & Head of MediaCom Sport & Entertainment – the sponsorship division of MediaCom. He is one of the most respected sponsorship marketing execs in Canada and helped create the award-winning Kraft Hockeyville initiative.  In this episode, he shares insights into that program as well as trends and advice.

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