Don is Global Managing Partner of IMI International – a globally recognized marketing consultancy specializing in evaluation of marketing initiatives, including sponsorship. Don brings his usual wit, irreverence and insight... and shares examples of some of Canada's top sponsorship campaigns.
Bart is Managing Director at Torque Strategies. His journey is unique, including a stint in baseball ops with the Blue Jays. Among other things, Bart shares insights into a campaign Torque developed for Canada Media Fund, highlighting the amazing content produced in Canada.
Sam is SVP & Managing Director, Canada at Endeavor Properties. He is a true partnership architect who believes that your reputation is your currency. In this episode, Sam shares examples of some of the sponsorship programs he helped shape in challenging sectors like gaming and pharma.
Gord is president & founder of Charlton Insights - a leading research agency that specializes in sports & entertainment sponsorships, working with properties and sponsors alike. We discuss how Gord and his team help properties attract and retain sponsors, and how brands maximize their activations.
Matt is president & COO of the Hamilton Tiger-Cats and oversees ticket sales, corporate partnerships, marketing and community relations. We discuss the special connection team owner, Bob Young, has with the team and the community, and we go deep into the genesis and planning of Tim Hortons Field.
Bonnie is president of A&C. She is a leading authority on sponsorship strategy and negotiation, and former Chair of the SMCC. Bonnie shares insights into TD's partnership at Union Station and the TO Live/Meridian partnership - both architected by Bonnie and her team at A&C.
Josh is Managing Director, Sponsorship at BMO and one of the most respected executives in the sponsorship industry. We discuss how 5 seconds of courage helped kickstart his career. And Josh shares insights into RBC's Olympic sponsorship activations and BMO's sponsorship strategy.
Mark is President & CEO of T1 – one of Canada’s top XM agencies. T1 turns 25 this year, and sponsorshipX – the sponsorship conference Mark and his team developed - is in its 14th year. We discuss trends, campaigns and properties that have caught his eye...and the importance of storytelling.
Matt is Vice President, Brand Marketing at RBC. In this episode, Matt shares insights into RBC’s Olympic Training Ground program. We discuss RBC’s support of Golf and how RBC decides which golfers to endorse. Matt explains how RBC filters through the proposals they receive. He shares other marketing initiatives that have caught his eye and trends he is noticing.
Jordan is Head of Global Partnerships at MLSE. He shares insights into MLSE's unique partnership team structure and approach to prospects. He shines a light on two highly effective partnerships of very different magnitude - one with Osh Kosh and one with Scotiabank. Jordan also tells a cool story of how he parlayed an internship at WWE into a successful career in partnership sales.
Lisa Ferkul is Director, Hockey Sponsorship at Scotiabank. Lisa shares insights into the landmark Scotiabank Arena deal and how it is much more than a name on the side of a building. We also discuss sponsorship marketing trends and Lisa offers professional development advice.
Jennifer is Senior Director of Partnerships for TIFF. She shares insights into TIFF's partnership activation strategy, the benefits of moving to a Hunter/Farmer model, new asset creation and how they tackle the ROI challenge. Jenn also provides her unique perspective on mentorship.
Andrea is Founder & Managing Partner of TTG Canada and a member of the SMCC Hall of Fame. She joins me to share memories and insights into the 2010 Olympic and Paralympic Winter Games, where Andrea was head of sponsorship sales and marketing for the organizing committee (VANOC).
Steve is Vice President of Business Development at the Princess Margaret Cancer Foundation. He shares insights into cause sponsorships, a cool story of a pitch to Swiss Chalet, a smart approach to engaging business consulting firms, and great professional development advice.
Hari is Director of Sponsorship & Strategy at Molson Coors. He shares his journey, insights into Molson's most successful activations, trends in sponsorship marketing and great career advice.
Dana is VP, Partnerships at Hockey Canada. Dana talks about how she carved out a successful career in a male-oriented industry, the growth of women’s sports, an overview of the Purolator Tackle Hunger program, and insights into what properties need to do to stay relevant in a competitive space.
Brian Cooper is CEO of MKTG Canada and the inaugural inductee into the SMCC Hall of Fame. In this episode, Brian shares insights into the landmark Scotiabank Arena deal, his relationship with The Great One (Wayne Gretzky) and the value of boldness, networking and meditation.
Dan MacKenzie is VP & Managing Director of NBA Canada. In this episode, Dan shares insights on the growth of basketball in Canada, an overview of a very cool new property called "NBA Crossover" that blends sport with the arts, and a great piece of advice on how to apply for your dream job.
Brenda Woods is Head of Marketing at Visa Canada. In this episode, Brenda shares her views on how to develop a truly strategic partnership, provides insights into Visa's sponsorships of the Olympics and TIFF...and shares a cool story about Visa's "secret weapon."
Chris Lang is Chairman of Lang Marketing Network and true legend in the sponsorship marketing industry. In this episode, Chris talks about the work he and his team are doing for the Vatican. Yes, THAT Vatican! We also talk about the value of mentors and partnerships.