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INFLUENCERS OF SPONSORSHIP MARKETING

#36: Jacquie Ryan - Canadian Olympic Committee

A LESSON IN LEADERSHIP

Jacquie Ryan was destined to end up in her current role as Chief Brand & Commercial Officer of the Canadian Olympic Committee. Her team was put to the test during an Olympic cycle that fell in the middle of a pandemic. We discuss Jacquie's journey, her accomplishments and her thoughts on leadership.

#35: Pat O’Brien - The Calgary Stampede

ICONIC STAMPEDE AND THEIR PARTNERS

We cover how the Stampede plays a crucial role in the Calgary community and how they aligned with their sponsors to lift the spirits of the community during the heart of the pandemic in 2020.

#34: Nick marullo - cinco

cinco is revolutionizing virtual fan engagement

Nick and his team at Cinco have been at the forefront of experiential marketing. So it came as no surprise to me when I learned of his virtual experiential marketing platform called xSpace. Nick shares how xSpace came to be and why it is so relevant in today’s sponsorship marketing space.

#33: DAVE HOPKINSON - MSG SPORTS

a true sports marketing trailblazer

Dave is a true industry heavyweight, a Canadian-born global sports marketing success story, having led sales teams at MLSE, Real Madrid and now MSG Sports in New York.  We discuss the journey and some of the landmark partnerships he has helped develop.

#32: Inspiring the Next Gen of Sponsorship Marketers

DR. CHERI BRADISH, PETER WIDDIS & VIJAY SETLUR

I chat with 3 of the leaders in the sponsorship and sport marketing education space... 3 people charged with inspiring the next gen of sponsorship and sports marketers. We discuss their journeys, mentors, areas of academic focus & trends they are discussing with their students.

#31: SickKids Foundation & Sobeys Pivot to Virtual EvENTS

DANIELLE DONKERS & RENEE HOPFNER

SickKids Foundation is a gold standard in the cause space. They stage several annual fundraising events and had to pivot as a result of COVID. Danielle Donkers (Associate Director, Sponsorship) of SickKids Foundation
and Renee Hopfner (Director, Community Investment) of Sobeys join me to discuss.

#30: CANADIAN TIRE on SPONSORSHIP tracking & EVALUATION

ASHLEY CURRAN & FRANCIS DUMAIS

Ashley Curran, AVP, Community Investment at Canadian Tire Corporation, and Francis Dumais, Partner & Co-Founder of Elevent, join me to discuss how Canadian Tire uses innovative software tools to optimize sponsorship performance. Plus insights into how CTC stepped up in response to the pandemic.

#29: SCOTIABANK on branded content & HOCKEY SPONSORSHIP

MIKE TASEVSKI & HAYES STEINBERG

I've noticed a subtle shift in the execution of branded content. Brands are going for more authentic integration, letting the story take centre stage. That is what Scotiabank did with Hockey 24, the beautiful documentary that celebrates hockey through a diverse range of voices. 

I’m joined by Mike Tasevski, VP of Global Sponsorships at Scotiabank, and Hayes Steinberg, Co-Owner & Chief Creative Officer at The Mark - the agency that developed the film.

#28: mlse & SECOND HARVEST on PURPOSE-DRIVEN PARTNERSHIPS

LORI NIKKEL, MIKE BARTLETT & MIKE SAMARDZIC


“10,000 Meals a Day – MLSE And Second Harvest Team Up To Feed Toronto” - that was the name of an amazing partnership spearheaded by MLSE in April.  To get the backstory, I am joined by Lori Nikkel - CEO of Second Harvest, Mike Samardzic - Partner at XMC and Mike Bartlett - VP, Community Affairs at MLSE.  We discuss the reason why this initiative is so important... the scale of the food waste issue... and how sponsorships can amplify CSR platforms.

#27: DR. NORM O'REILLY ON THE CANADIAN SPONSORSHIP LANDSCAPE

My guest is Dr. Norm O'Reilly - one of the leading scholars in the business of sports. He is currently Professor and Assistant Dean of Executive Programs in the College of Business & Economics at the University of Guelph. Among Norm’s accomplishments, he is co-author and lead researcher of the Canadian Sponsorship Landscape Study, now in its 14th edition.  We discuss Norm's journey, the CSLS and the impact of COVID-19 on the sports and sponsorship industries.

#26: COVID-19 IMPACT ON SPORTS SPONSORSHIPS

SARAH STOVOLD, IAN MALCOLM & CARY KAPLAN


Gavin is joined by a panel of experts - Sarah Stovold of NextWave by IMI, Ian Malcolm of Lumency and Cary Kaplan of Cosmos Sports & Entertainment - to explore the short-term impact... what the new normal may look like... how brands and properties are helping... and whether there is room for optimism right now.

#25: CHRIS OVERHOLT - OVERACTIVE MEDIA group

Chris is President & CEO of OMG - one of the most dynamic global esports organizations in the world.  He shares how he transitioned from insurance sales to sports marketing, what compelled him to leave the COC and join OMG, and the opportunities he sees in esports.

#24: IAN MALCOLM - LUMENCY

Ian is founder & CEO of Lumency, a leading sponsorship marketing agency with offices in Toronto, New York and Chicago. He shares insights into how XM differs in other parts of the world, Budweiser's hockey strategy in Canada and Toyota's Olympic marketing strategy.

#23: paul joliat - sun life

Paul heads up sponsorship & philanthropy at Sun Life.  We discuss how Paul helped shape a new sponsorship strategy at Sun Life and how it has evolved to integrate their CSR platform which focuses on Diabetes awareness.

#22: TANYA WITTY - ROGERS COMMUNICATIONS

Tanya leads sponsorship strategy for Rogers. She offers insights into Rogers Hometown Hockey property. How Rogers has expanded into music (Live Nation) and mass transit (Pearson Airport). And how the new Rogers brand platform - Make More Possible – gets integrated into their partnerships.

#21: JIM KOZAK - MEDIACOM SPORTS & ENTERTAINMENT

Jim is VP & Head of MediaCom Sport & Entertainment – the sponsorship division of MediaCom. He is one of the most respected sponsorship marketing execs in Canada and helped create the award-winning Kraft Hockeyville initiative.  In this episode, he shares insights into that program as well as trends and advice.

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ARCHIVED EPISODES

Copyright © 2017 Gavin Roth + Associates Revenue Consultants Inc.

Reach Gavin: gavin@rothrevenue.com